Value Proposition
The perfect donut for any occasion.
Show you care with a personalized donut. In this fast-paced world it can be hard to find the perfect gift, but Bigfoot donuts has you covered with a tasty personalized treat suitable for any occasion. Birthdays, holidays, or even just to meme on your friends, take a couple minutes to make them a personalized donut and they’ll be at a loss for words.
Smart Goal and 3 KPI
SMART Goal: Convert 2000 clicks to orders in 6 months.
Key Performance Indicators:
- 500 Clicks in 1 month
- 1000 clicks in 3 months
- 2000 clicks in 6 months
Appropriate Channels and Rationalization:
Search Engine Optimization
This is a must for any business. Whether you use a paid service or take the time to optimize your service for search engines yourself, strong search engine optimization can make or break your marketing campaign. Before beginning their digital marketing campaign Bigfoot Donuts should take the time to make sure they are easily accessible from search engines. Perhaps providing press-releases about their new service to local food blogs or newsletters to generate some back linking.
Social Media (Facebook, Twitter, Instagram)
As much of Bigfoot Donut’s clientele are active social media users this is likely to be the best way to get the word out about their new service with eye-catching graphics. Bigfoot Donuts can utilize humor and memes to help keep their service in the minds of their clients. Using humor will also keep customers from scrolling past social media posts or ads without reading them.
Paid Search
Paid search can be a useful tool for those pushing a new service, by keeping your name close to the top of search results you will catch those users who may have forgotten what they were looking for, or those who simply weren’t sure what they wanted yet. Pay-per-click advertising should keep costs low, assuming a high conversion rate, while still keeping Bigfoot Donuts in the customer’s line of sight.